《管理经济学:英文》是1998年3月东北财经大学出版社出版的图书。作者是特鲁特(美)。本书用英文介绍了经济管理类的相关知识。

• 作者 特鲁特(美)
• 出版社 东北财经大学出版社
• 出版时间 1998年03月
• 页数 754 页
• 定价 78 元

作者介绍

　　作者简介

　　黑拉.J.特鲁特,得克萨斯大学经济学教授。

　　梅尔.B.特鲁特,得克萨斯大学经济学教授。

作品目录

　　CONTENTS

　　PART l TH矛就心赵致市房鸡映修E FlRM AND ITS ENVlRONMENT

　　1 Introduction, E来自nvironment, and Methodology

　　Managerial Economics and the Global Economy

　　Economics and the Manageme360百科nt of Organizations

　　Our Approach to Problem So罗卷达层般两lving

　　Organi绍大斤形断汽备掌站zation of This Book

　　Appendix l Demand, Supply, and M他采基船arket Price:

　　A Brief Review

　　Demand and the Demand Curve

　　Supply and the Supply Curve

　　Determination of Market Price

　　Carryover to Analysis of Other Markets

　　2 Reve外件帮述跑三露培氢举nue of the Firm

　　Advertising, Consumer Demand, and Business 天层府费苗位理同即应布Research

　　The Demand Function

　　De 关欢光却客爱名terminants of Demand

　　A Note on Determinants of Supply

　　Elasticity of Demand

　　S黄雨指毛新ununary

　　Append背执轻粉学以松ix 2 Theory of Consumer Behavior

　　C她终案云ardinal Utility Approach

　　Ordinal Utility Theory

　　Margi验夫来外生nal Rate of Substitution

　　C愿逐统县种念onsumer Equ倍断院许改缺心装素乐ilibrium

　　Deriving a Demand Curve

　　3 Topics in Demand Analysis and 级子烧样渐么Estimation

　　Market Surveys

　　Demand Esti笑帝它掉能mation with Regression Analysis

　　Market Experiments

　　Summ互际问ary 108

　　Appendix 3 Line简ar Regression Analysis l l l

　　The Linear Regression Model and Under础lying Assumptions l l l

　　Logarithmic Transformations 129

　　Summary 132

　　4 Economic Forecasting

　　Types of Economic Forecasts

　　Two Major Kinds of Data

　　Factors Affecting Economic Variables

　　Forecasting Methods

　　Accuracy of Forecasts

　　Summary

　　Integrating Case lA Are There Two Markets

　　for Microwave Ovens?

　　Integrating Case 1B Omega Distributing Company l

　　PART 2 PRODUCTlON, COST, AND PROFlT MAXlMlZATlON

　　5 Theory of Production

　　The Production Function and the Long Run

　　Total Product Curves and the Short Run

　　Summary

　　Appendix 5 Mathematics of Determining the Least

　　Cost Combination of Inputs

　　6 Cost of Production

　　Types of Costs

　　Costs in the Long Run

　　Costs in the Short Run

　　Relationship of Short-Run Cost Curves to Short-Run

　　Product Curves

　　Relation of Short-Run to Long-Run Average Costs

　　The Leaming Effect

　　Economies of Scope

　　Choosing the Optimal Plant Size: An Example

　　Estimation of Cost

　　Summary

　　Intemational Capsule l Some Intemational Dimensions

　　of Demand, Production, and Cost

　　The Basis for Intemational Trade

　　Payment for Exports

　　The Problem of Trade Barriers

　　7 profit Analysis of the Firm

　　Profit Maximization

　　Shut-Down Point

　　Break-Even Analysis

　　Profit Maximizahon versus Break-Even Analysis

　　Incremental Profit Analysis

　　Summary

　　8 Linear Programming and the Firm

　　Relationship between Linear Programming and

　　Calculus Techniques

　　The Primal Program

　　The Dual Program

　　Activity Analysis: One Product

　　Summary

　　Integrating Case 2A Frontier Concrete Products Company

　　Integrating Case 2B Shanghai Magnificent Harmony

　　Foundry l

　　PART 3 MARKETS AND THE BEHAVlOR OF THE FlRM

　　9 Perfect Competition and Monopoly: The Limiting Cases

　　Perfect Competition and Its Setting

　　Monopoly and Its Setting

　　Summary

　　10 Monopolistic Competition, Oligopoly, and Rivalrous

　　Market Structures

　　Monopolistic Competition: A Case of Many Firms

　　Duopoly: An Oligopoly with Two Firms

　　The Question of Entry

　　The Kinked Oligopoly Demand Curve: Price Rigidity

　　without Collusion

　　Tacit Collusion and Price Leadership

　　Perfect Collusion--The Cartel

　　Production with Multiple Plants

　　Summary

　　Appendix lO Game Theory in Oligopoly Analysis

　　11 Selected Topics in Pricing and Profit Strategy

　　Markup Pricing

　　Decisions Involving Multiple Products

　　Price Discrimination

　　Two-Part Pricing (Access Fees)

　　Bundling

　　Altematives to Profit Maximization

　　Summary

　　Appendix llA Transfer Pricing with a Less-Than-Perfectly

　　Competitive Market for the Intermediate Product

　　Appendix 11B Mathematics of Price Discrimination

　　Solution Procedure If Discrimination Is Permitted

　　Solution Procedure If Discrimination Is Not Permitted

　　Intemational Capsule ll Markets and Pricing Strategy

　　in Intemational Trade

　　Market Segmentation in intemational Trade

　　The Problem of Dumping

　　Webb-Pomerene and Export Trading Companies

　　The Effects of Trade Restrictions on Prices

　　Intemational Transfer Pricing

　　12 Factor Markets and Profit-Maximizing Employment

　　of Variable Inputs

　　Profit-Maximizing Employment of One Variable Input

　　Determination of Equilibrium Prices for Inputs:

　　Perfect Competition in the Input Market

　　Determination of Equilibrium Prices for Inputs:

　　Monopsony m the Input Market

　　Determination of Equilibrium Prices for Inputs:

　　Bilateral Monopoly in the Input Market

　　Summary

　　Integrating Case 3A German-American Metals Corporation

　　Integrating Case 3B Bonco, Incorporated: A Firm in Transition

　　Integrating Case 3C A Hare-Raising Decision

　　Integrating Case 3D Omega Distributing Company ll

　　13 Fundamentals of Project Evaluation

　　Capital Budgeting and Project Analysis

　　Costs in New Undertakings

　　Stream of Receipts or Retums

　　A Simple Capital Project Analysis

　　Project Yield or Rate of Retum

　　Project Ranking in Capital Budgeting Analysis

　　Cost of Capital and the Discount Rate

　　Summary

　　Appendix 13 Compounding and Discountmg

　　Compound Interest

　　Present Value and Discounting

　　Annuities

　　14 Risk in Project Analysis

　　Certainty versus Risk

　　Risk in Economic Analysis

　　Risk-Retum Indifference Curves

　　Probability and Uncertainty

　　Application of Probability Analysis to Risk

　　Evaluating Risky Streams of Receipts

　　Probability Approach to Multiple Project Altemahves

　　Acceptable Shortcuts to Risk Analysis

　　Risk Adjustment in Practice

　　Extemalities and Their Nature

　　An Example of Intemalization

　　Summary

　　Intemational Capsule lll Project Analysis in a Multinational

　　Setting

　　Intemational Dimensions of Project Analysis

　　Example of a Foreign Project

　　Integrating Case 4A A "Guaranteed" Foreign Investment

　　Proposal l

　　Proposal ll

　　Integrating Case 4B Shanghai Magnificent Hannony

　　Foundry ll

　　15 Economics of Public Sector Decisions

　　Micro- versus Macroeconomics in Public Sector Analysis

　　The Public Sector's Product

　　Resource Allocation and the Supply of Public Goods

　　Cost-Benefit Analysis: A Procedural Outline

　　Public Investment and the Discount Rate

　　Cost-Benefit Analysis and Divergent Public Objectives

　　Pitfalls of Cost-Benefit Analysis

　　The Future of Cost-Benefit Analysis

　　Summary

　　16 Legal and Regulatory Environment of the Firm

　　Managers and the Law

　　Types of Law Affecting the Firm

　　Antitrust and Business Practices Laws

　　Administrative Agencies and the Law

　　The Regulated Industries

　　Whose Interests Do Regulators Serve?

　　Regulation of "Unregulated Industries'

　　Laws, Regulations, and the Firm's Strategy

　　Summary

　　17 The Firm and the Future

　　Regulation, Deregulation, and Privatization

　　Developing Countries and the Eastem Bloc

　　Social Costs and "Accountability"

　　Structure and Organization of Firms

　　Economics and Tomorrow's Manager

　　Integrating Case 5 Bayville Convention Center

　　Appendix A Mathematical Appendix

　　Appendix B Interest Factor Tables

　　Appendix C Answers to Selected Odd-Numbered Problems

　　Glossary

　　Index